It’s not a condition, it’s not a step, it just happens behind the scenes, automatically, so you don’t have to bother. The transaction happens, but it doesn’t happen in front of you. Since you store a credit card on file with Uber, and since the Uber rate includes the tip, you just get in the car and get out of the car. That whole process hasn’t been rethought for decades. It’s like a retail store, except that I’m not going in to buy something, I just want a ride. You give them money, or give them a card, you wait, they give you change or charge your card, you have to think about tip, and then you get out. They pick you up, but before they drop you off you have to transact. This is a fundamental shift – and a stellar example of designing the whole customer experience.Ĭabs and traditional limo rides have always ended with a transaction. And they love getting paid faster (and more – Uber takes a smaller cut than a traditional limo/car company).īut what I really love about Uber is how they’ve smartly focused the full experience on the ride, not the ride plus a transaction. Every time I take a ride with Uber I chat up the driver to see how they like it. I haven’t met someone who doesn’t like Uber.
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